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If you have ever seen a television commercial for Viagra, Mark Friedman was behind its creation. From Bob Dole to Mark Martin to Rafael Palmeiro, Mark has overseen the Viagra creative output since launch.
But Mark is more than a one-pill wonder. Since joining CDM in 1991, Mark has conceived, designed, and produced award-winning work for Pfizer, Merck, Parke-Davis, and GlaxoSmithKline.
Whether for Rx brands, such as Viagra, Neurontin, Norvasc, Serevent, Lipitor, and Pepcid, or OTC brands and services, like Unisom, Bengay, Cortizone 10, and New York Life, Mark's creative thinking and energy have inspired the launches of blockbuster brands and breathed new life into old ones.
All this has earned him numerous awards, including four Creativity Awards, two Rx Golds, and three Rx Silvers.
Mark is a graduate of Syracuse University, an avid tennis player (hobbled by numerous aches and injuries), and a lover of music, food, and wine.
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