Since 1997, Entrée Health has worked to help our clients influence the primary decision makers in the managed markets that affect their brands. Almost any organization that influences the prescriptions of large groups of “lives” (that is, “people”) and physicians is a managed market. Influence comes in many forms; two pervasive ones are formularies (ie, which drugs can be prescribed, at what cost, and how easily) and federal and state regulations (eg, the Medicare Act).

Entrée Health is fully integrated into the agency, most often working alongside our professional or DTC team counterparts to make sure that the overall brand strategies are realized appropriately for each brand’s major managed markets. That means that we help our managed markets clients set their strategies for each managed market “channel”—and execute them through materials such as formulary acceptance materials, internal training, member/patient education programs, and advertising. This specialized work is strategized, conceived, shepherded and brought to life by over 60 dedicated employees, ranging from managed markets strategists, to account services staff members, art directors, writers, and support services staff.