Our experience in healthcare marketing has taught us that patient relationships are far more complicated than traditional customer relationships in other categories. Only in pharmaceuticals are emotions so tied to customer action (or inaction). We have found that a simpler approach that focuses on acquisition, retention, and conversion does not delve deep enough into patient emotions to drive effective programs.

Similarly, we know that breaking through to physicians is only one aspect of the professional challenge. Changing script behavior is another. Either way our charge is to make their relationship with a brand more meaningful and relevant and deeper overall at every exposure.

At CDMiConnect, we use a multistage proprietary development process that enhances every program we create. Our approach begins with our own Relationship Mapping™ and/or StrategySession™. It is critical to establish a basis for an ideal dialogue with customers. Of course, the customer can be anyone in the healthcare system, depending on the program. We identify program targets, engage them in dialogue, and capture the data that can make the dialogue more relevant. We address not only the media mix, but also the messaging sequence. Contact us to see how our proprietary processes can enhance the connections that you are creating today.