Healthcare costs for organizational customers continue to rise. The “baby boomers” have hit their prime years of healthcare utilization. People are living longer, and working longer too. And here’s the quandary: your customers need to remain profitable, yet bring the best therapeutic solutions to their patients.

It’s a balancing act between clinical benefits and cost. And nobody understands this quite like Entrée Health, our fully integrated division comprised of 60 dedicated employees, including managed markets strategists, account services, writers, art directors, and support staff.

Since 1997, Entrée Health has worked with clients to ensure their products’ messages are in line with the unique needs of organizational customers. Whether through branded or non-branded vehicles, we ensure that our brands’ messages are consistent as well as compelling. To design better product-specific managed care communication tools, the CDM team has been a watchdog for healthcare trends that impact the organizational customer. Depending on the product, this may require focusing on quality directors of HMOs, pharmacy benefit managers, employers, quality standards influencers, or long-term care decision makers. In some instances, the team is even monitoring the actions of the government and how its decisions impact healthcare provided to active military personnel and their dependents or to veterans.

From a strategic standpoint, we have on staff a standing group of managed markets strategists with industry experience to help direct your brand’s approach to managed markets. Our Entrée Health KOL advisory board is available to work directly on your brand issues, or with you.

Wherever pharmaceutical companies are helping their customers manage the healthcare of large, diverse populations, Entrée Health can help. Whether it’s a sales or creative strategy, a sales tool, a program, or devising a way to work closely with NCQA accreditation requirements, we will continue to offer you innovative thinking on how to effectively sell your products to gain—and maintain—leadership in the marketplace.