Multicultural marketing in healthcare represents an important opportunity to enhance patient communications and improve outcomes. That’s why we’ve launched CultureVue™—a CDM unit dedicated to delivering culturally proficient marketing solutions to African American, Hispanic and Asian American patients and their healthcare providers.

We are experts in bridging communication gaps between physicians and patients by mining patients’ cultural perspectives. We help physicians understand how culture can affect patient treatment decisions and outcomes. Our process uncovers cultural insights and identifies relationships to formulate a key pivotal idea that informs a culturally proficient strategy. We then develop strategic platforms aligned with brands and create communications relevant to target audiences.

Our offerings include: strategic consultation for pre-launch, mid-cycle and mature brand planning; HCP program development including cultural proficiency training as well as in-office tools and training, and DTP/DTC campaigns.

Contact us for culturally proficient marketing that’s more than skin deep.